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Battle MageAndroid · SPIELPHANTOMLIMITED
Privacy Policy

Battle Mage Privacy Policy

This policy explains how SPIELPHANTOMLIMITED handles information when you play Battle Mage, use Google Play Games features, see advertising, and when we analyze how the game is used to improve it.

Effective: 2026-10-14 Last updated: 2026-10-14 Version: 2.1

Quick summary: You can play as a guest. We do not ask for your name, email address, phone number, contacts, camera, microphone, precise location, SMS, or photos. The game displays rewarded video and interstitial ads through Google AdMob. For users in the EEA, the UK, and Switzerland, we use Google's certified consent management platform (Google UMP) to ask for consent before personalized advertising. You can change or withdraw your consent at any time in the game's Ad Privacy Settings. We also use Google Firebase Analytics to understand how game features are used (for example, level progress, sign-in method, check-ins, and ad views) so we can analyze and improve the game. For users in the EEA, the UK, and Switzerland, this analytics data is anonymized until a consent choice is made.

1. Who we are and what this policy covers

This Privacy Policy applies to the Android game Battle Mage (package name com.SPIELPHANTOMLIMITED.BattleMage), operated by SPIELPHANTOMLIMITED ("we", "us", or "the developer"). The store entity, support email, and public contact details displayed on the Google Play listing may be updated from time to time; the contact email currently shown on the store listing is kawhijimmy@spielphantom.com.

This policy explains how we collect, use, share, and protect information when you play the game, use local save features, optionally sign in with Google Play Games, use cloud save, and see advertising. It also explains your rights and choices, including how to change or withdraw consent for personalized advertising.

Google Play, Google Play Games, Google AdMob, Google Firebase Analytics, and other third-party services process some information under their own privacy policies. We encourage you to read those policies as well.

2. Quick summary

Guest play You can play without creating a developer account. Game progress and settings are mainly stored on your device.
Google Play Games (optional) If you choose to sign in, Google Play Games provides player identity and cloud save. We do not receive your Google password.
Advertising The game displays rewarded video and interstitial ads through Google AdMob. AdMob may collect the Google Advertising ID, device and technical data, IP address, approximate location derived from IP, and ad interaction data.
Analytics (Firebase) We use Google Firebase Analytics to understand in-game events (level progress, sign-in method, check-ins, ad views) to analyze and improve the game. For the EEA, the UK, and Switzerland, analytics data is anonymized until a consent choice is made.
Consent and choices In the EEA, the UK, and Switzerland, Google UMP asks for consent before personalized advertising. You can change or withdraw consent in the game's Ad Privacy Settings.
Topic What this means
Personal data we ask you to provide Normally none. We do not require your real name, email address, phone number, precise location, contacts, camera, microphone, SMS, or photos to play.
Data collected automatically Device and technical data, app version, language, region, IP address, network type, Google Advertising ID, and similar identifiers; advertising and interaction data collected by AdMob; and in-game events collected by Google Firebase Analytics (such as level start/end, sign-in method, check-ins, and rewarded video completion) together with an app instance identifier.
Data stored through Google If you sign in with Google Play Games: player ID, display name/nickname, and cloud save data. Google processes this under its own policies.
Advertising Rewarded video and interstitial ads served by Google AdMob. Personalized advertising requires consent where required by law.
Analytics Google Firebase Analytics is used to understand how the game is used, to analyze and improve the game, and to evaluate marketing and ad performance. For the EEA, the UK, and Switzerland, data is anonymized until a consent choice is made.
Your controls Change or withdraw ad consent in the game's Ad Privacy Settings; reset or delete your Advertising ID in Android settings; use Google Ads Settings; contact us for privacy requests.
Sale of personal information We do not sell your personal information. We do not share it with third parties for their own marketing without your consent.

3. Information we collect and how it is collected

Depending on how you use the game, the following categories of information may be collected or processed:

  • Device and technical information. Device model, operating system version, language, region, IP address, network type, app version, unique device or app identifiers, the Google Advertising ID (AAID), and similar identifiers. This information is collected automatically by the app and by the Google Mobile Ads SDK / Google AdMob.
  • Advertising and interaction data. Ads shown, ad impressions, clicks, rewarded video completion, ad format and ad unit, your interactions with ads, consent status, approximate location derived from IP address, and ad performance data. This information is collected by Google AdMob and its ad technology providers.
  • Analytics and usage-event data. In-game events and related details collected through Google Firebase Analytics, such as level start and end (including the level identifier, duration, and result), sign-in method (Google or guest), daily check-ins, rewarded video completion, shop claims, and in-run level-ups; together with event timestamps and an app instance identifier. This data is used to understand feature usage, improve the game, and evaluate marketing and ad performance. For users in the EEA, the UK, and Switzerland, this data is processed in anonymized form until a consent choice is made.
  • Game progress and settings. Local save data, in-game progress, unlocked characters or items, settings, and gameplay statistics stored on your device. If you use Google Play Games cloud save, this data may be uploaded to Google's Saved Games service and associated with your Google Play Games account.
  • Google Play Games account information (optional). Player ID, display name or nickname, avatar (if provided), and cloud save data, only if you choose to sign in with Google Play Games.
  • Purchase information (if in-app purchases are added in the future). Google Play order or purchase token information. The current version does not provide in-app purchases. If this changes, we will update this policy and the Google Play Data Safety form.
  • Support communications. If you contact us, we receive the information you provide, such as your email address, message content, screenshots, and device details.
  • Diagnostics and security data. Crash logs, performance data, fraud-prevention signals, and security-related information collected by the app, Google Play, or AdMob to keep the game and advertising secure. The current version does not use a separate crash-reporting SDK, but Google and AdMob may collect ad-related diagnostics.

We do not intentionally collect sensitive categories such as health data, precise geolocation, contacts, camera images, microphone audio, SMS messages, or photos. The game does not request those permissions.

4. How we use information and our legal bases

Purpose Legal basis (where required)
Provide the game, save your progress, and enable cloud save Performance of a contract; legitimate interests
Display personalized advertising Your consent (EEA, UK, Switzerland, and other regions where consent is required)
Display non-personalized advertising, measure ad performance, cap ad frequency, and prevent advertising fraud Legitimate interests and/or consent as required by applicable law
Analyze and improve the game, fix bugs, and understand feature usage Legitimate interests and/or consent as required by applicable law
Respond to support requests and exercise legal rights Legitimate interests; legal obligation
Comply with legal obligations and protect the rights, safety, and security of users and the public Legal obligation; legitimate interests

We do not use your information to make decisions that produce legal or similarly significant effects based solely on automated processing.

5. Advertising, analytics, and consent (Google AdMob / Firebase)

We use Google AdMob to display rewarded video ads and interstitial ads. AdMob and its ad technology providers may collect and process information as described in Google's privacy policy and in Google's page "How Google uses information from sites or apps that use our services".

Personalized and non-personalized advertising

  • Personalized advertising uses information such as your Advertising ID, approximate location derived from IP address, and previous interactions to show ads that may be more relevant to you.
  • Non-personalized advertising does not use your previous ad interactions to personalize the ads, but may still use contextual information, device information, and the Advertising ID for ad delivery, measurement, frequency capping, and fraud prevention, as permitted by law.

Consent in the EEA, the UK, and Switzerland

For users in the European Economic Area, the United Kingdom, and Switzerland, we use Google's User Messaging Platform (UMP), a Google-certified consent management platform (CMP), to ask for your consent before personalized advertising. The consent message lets you choose "Consent", "Do not consent", or "Manage options". If you consent, you may see personalized ads. If you decline, we will not serve personalized ads to you; you may see non-personalized ads or no ads, depending on your choice and applicable law.

You can still play the game if you decline personalized advertising. However, rewarded ads may not be available, so ad-based rewards may be unavailable. We do not require you to consent to personalized advertising in order to play.

Analytics and consent (Firebase Analytics)

We use Google Firebase Analytics to understand how game features are used (such as level progress, sign-in method, check-ins, and ad views) so we can analyze and improve the game. For users in the EEA, the UK, and Switzerland, this data is processed in anonymized form until you complete the consent choice described above; afterwards we process it in line with your choices and applicable law. You can also contact us using the details below with questions about, or to restrict, analytics-related processing.

How to change or withdraw consent

You can change or withdraw your advertising consent at any time:

  • Open the game, go to Settings, and choose Ad Privacy Settings (also called Privacy Options). This opens the Google UMP consent form again.
  • If the app uses Google's ad unit deployment, the developer will also provide the Google revocation link in the game or in this policy. You can use that link to change your consent choices.
  • You can reset or delete your Advertising ID in your Android device settings (for example, Settings → Google → Ads, or Privacy → Ads, depending on your device).
  • You can also visit Google Ads Settings at https://adssettings.google.com/.
Note: Google and its ad technology providers process some advertising data under their own policies. We do not control their independent data processing or retention periods. Please review Google's privacy policy for details.

6. Sharing and disclosure

We share information only as described below:

  • Google AdMob / Google LLC / Google Ireland Limited. Advertising delivery, measurement, frequency capping, fraud prevention, and consent management. Google may act as an independent controller or as a processor depending on the context; Google's privacy policy applies to its processing.
  • Google Firebase / Google LLC. In-game event analytics, feature analysis, and service improvement (Google Firebase Analytics). Google processes this data under its privacy policy.
  • Google Play and Google Play Games Services. App distribution, updates, sign-in, cloud save, purchases (if added in the future), and platform security.
  • Service providers. Hosting, analytics, customer support, security, and professional advisers, under confidentiality and data protection obligations.
  • Legal and safety. When required by law, legal process, or to protect the rights, safety, and security of users, the public, or us.
  • Business transfers. In connection with a merger, acquisition, financing, or sale of assets, subject to this policy and applicable law.

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes without your consent.

If you use Google Play Games, Google may process your account and cloud save data under its own policies. We do not receive your Google account password.

7. International transfers

The game and its service providers may process information in countries outside your country of residence, including the United States and other countries where Google and its service providers operate. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, the Swiss addendum, or other lawful transfer mechanisms. Google's transfers are described in Google's privacy policy.

8. Retention

  • Local game data: stored on your device until you delete it, clear the app data, or uninstall the game.
  • Cloud save data: retained in Google Play Games until you delete it through the game or Google, or request deletion. We may retain it for as long as needed to provide the service and comply with legal obligations.
  • Advertising data: retained by Google and its ad technology providers according to their policies. We do not control their retention periods.
  • Analytics data: processed and retained by Google Firebase Analytics under Google's policies. The retention period for event data is configurable in the Firebase console (Google Analytics event data is retained for 2 months by default and can be configured up to 14 months).
  • Support communications: retained for as long as needed to respond and comply with legal obligations.
  • Consent records: retained to demonstrate compliance and respect your choices.

9. Security

We use reasonable technical and organizational measures, including HTTPS/TLS for data in transit, access controls, and minimizing the data we collect. No method of transmission or storage is completely secure. If you believe your information has been compromised, please contact us using the details below.

10. Your rights and choices

Depending on your location, you may have the right to:

  • Access, correct, delete, or receive a copy of your personal information;
  • Restrict or object to certain processing;
  • Withdraw consent at any time (withdrawal does not affect processing carried out before withdrawal);
  • Opt out of personalized advertising;
  • Lodge a complaint with your local data protection authority.

EEA, UK, and Switzerland

You have the rights provided by the GDPR, UK GDPR, and the Swiss FADP, including access, rectification, erasure, restriction, objection, portability, and withdrawal of consent. You can change your advertising consent in the game's Ad Privacy Settings. For account or cloud save data, use the data deletion page or contact us.

California and other US states

You may have rights to know, delete, correct, and opt out of the sale or sharing of personal information. We do not sell personal information. To opt out of personalized advertising, use the in-game privacy settings, the Google revocation link if provided, or your device's ad settings. We do not discriminate against you for exercising your privacy rights.

How to exercise your rights

Email us at kawhijimmy@spielphantom.com with the subject line "Battle Mage Privacy Request" and describe your request. We may need to verify your identity before responding. You can also use the Data Deletion page. For advertising choices, you can use the in-game Ad Privacy Settings and Google Ads Settings.

11. Children's privacy

The game is not directed to children under 13 (or the applicable age in your jurisdiction), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided personal information to us, please contact us and we will delete it as required by applicable law.

If we later direct the game to children, we will update this policy and configure advertising to comply with applicable laws and platform policies, including the Google Play Families policy, COPPA, and GDPR-K. In that case, personalized advertising will be disabled for child users.

Developer note: The target audience and content settings in Google Play Console must match this section. If the app is directed to children, this policy and the AdMob settings must be updated before release.

12. Third-party services

The game uses or relies on the following third-party services:

These services are operated by Google and are governed by Google's own privacy policy and terms. We are not responsible for the privacy practices of third parties; please review their policies.

13. Changes to this policy

We may update this policy from time to time because of changes in our features, service providers, legal requirements, or platform policies. The updated version will be posted on this page with a new "Last updated" date. If the changes are material, we will provide additional notice as required, such as in the game, in the store listing, or by asking for new consent where required by law.

Continuing to use the game after the effective date means you have read the updated policy, to the extent permitted by law. If the law requires consent, we will ask for it separately.

14. Contact us

If you have questions about this policy, your personal information, or your rights, please contact us:

  • Operator: SPIELPHANTOMLIMITED
  • App: Battle Mage (Android)
  • Package name: com.SPIELPHANTOMLIMITED.BattleMage
  • Email: kawhijimmy@spielphantom.com
  • Subject for privacy requests: Battle Mage Privacy Request
  • Data deletion: Battle Mage Data Deletion

This policy is available in English and Chinese. The English version is provided for users in the EEA, the UK, Switzerland, and other English-speaking regions. If there is any inconsistency between the language versions, the version applicable to your region will apply to the extent permitted by law.

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